| Promotional
Tips: |
Actively be engaged in local company tele-market
research |
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Advertise honestly |
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Advertise on search engines |
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Advertising in small magazines |
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Always have business cards ready to hand out |
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Always look the part whenever you step out
your door. |
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Ask for referrals from the clients |
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Attend local business networking events |
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Be a great communicator, especially with
e-mails. Nothing looks more unprofessional
than bad grammar and bad spelling. Your
e-mails represent you so you want them to look
great. |
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Be a great VA, and you will get dozens of
referrals from
satisfied customers. |
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Be consistent |
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Be enthusiastic.
It draws people like a magnet. |
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Be Frequent |
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Be sure to include those that have confirmed
prospect on a regular newsletter |
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Before you advertise, make sure you're ready
for anything. |
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Biz Cards |
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Brochures |
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Business card magnets |
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Business Cards |
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Carry brochures when you are out shopping or
visiting or other places. |
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Check your purse for business cards every day. |
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Create a website |
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Create an attractive website that relays your
message and services, and make sure you place
it with the right search engines. |
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Create different types of marketing/collateral
pieces |
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Direct mail to a specific segment of the
market such as realtors, lawyers, medical
practice |
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Distribute brochures, business cards, post
cards to targeted audience (customers) |
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Distributing fliers at various local
businesses |
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Don't be shy.:-) |
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Don't over look who you know, have cards or
pens handy to give or drop off, don't be
afraid to make a suggestion (which in our old
lives, meant if we had the idea...we'd
volunteered!) |
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Don't splatter your marketing copy with
buzzwords. |
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Existing web host (i.e. Yahoo.com) for better
exposure |
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Flyers |
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Follow-up calls to number one that say they
are open to the idea or currently engaged in
an exclusive contract with another VA by
sending e-mail or fax or postal mail letter of
introduction, business card (2), and either a
web-card or tri-fold brochure; |
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Follow-up the correspondence to number 2 with
a call to confirm receipt of sent literature |
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Get a coach. |
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Get invoked in Community projects - Its
amazing how many potential customers you can
meet |
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Great Web site. |
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Have a good name, have a competitive advantage
to promote your business, and be creative in
your approach to potential clients - think
about what their needs are and tell them how
you can fulfill them. |
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Have a specific market in mind before you
begin. |
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Have extra marketing "tools" with
you at all times. |
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Hit those yellow pages and market yourself! |
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I have been sending small mailings each week,
and a week after each mailing, I call the
prospects to follow up with them.
I've gotten some bites this way. |
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Join a chamber of commerce or BNI group so
that you can meet people face-to-face.
Virtual Assistance is best described in
person. |
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Join your local chamber of commerce and other
network groups. |
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Join your local Chamber of Commerce |
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Know how to promote your Web site. |
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Leave business cards everywhere. Be ready with
your "Mini Commercial" at any given
moment. Never miss the opportunity to promote
yourself. |
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let everyone know what you are doing, and give
your business cards out to all who you know
might know someone that could use your
services. |
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Listen to what people say and if an
opportunity to promote yourself comes up -
take it!! |
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Look and be professional with yourself and
materials. |
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Lots of networking, old contacts, anyone |
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Mailing lists |
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Make magnets with your business information on
them so that people will have it readily
available when they need administrative
support |
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Make sure you provide good service by being
courteous and listen to your
prospects thoroughly. |
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Market without paying (e.g. supermarket
bulletin boards etc.) |
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Mass mailing |
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Network with other professionals that could
use your services. |
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Networking |
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Offer the same tips you use successfully as a
service. |
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Place an ad in the newspaper |
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Professional brochures and business cards |
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Publish on the web |
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Signs on your car |
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Small newspapers |
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Stay abreast of new situations |
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Swap link programs. |
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Talk to everyone about what you do and how it
can help them with their business. Always
strive to tell them what is in it for them. |
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Talk to everyone you know about what you do. |
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Tell everyone you talk to about what it is you
do |
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Use every opportunity to tell people what you
do, |
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Use networking as a marketing tool |
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Use the yellow pages |
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Volunteer work |
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Web site post cards |
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Website |
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Word-of-mouth. |
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Write Press Releases about interesting things
about your business for (hopefully) free
editorial in the newspapers |
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You never know whom you might run into. |
